Here’s a little bit of fun called Fun Facts About Tennessee.

It’s a neat little list of things most of us TN residents don’t know about our fine state.  Things like:

Did you know the Great Smoky Mountains National Park in Eastern Tennessee is the most visited park in the U.S.?

But it is soooooo much more than just a fun little fact list.  It is, in fact, viral marketing. What is viral marketing?

I am so glad you asked.  Viral marketing is creating web content–it may be a website, an article, a video, a podcast, etc.–that is so great… so fun/funny, that people can’t help but spread it for you.  They post about it on their blog (as we are here) and they email it to friends.  In that way, it becomes like a virus, spreading on its own.

The real benefit from doing this, from a small business perspective, is two-fold.

1. The brand recognition and buzz-worthy aspects of a much-talked-about piece of marketing.  A good example of this is our guerrilla golf balls.
2. The links this generates to one’s website are so valuable in terms of search engine rankings that they almost cannot be measured.

So in our Fun Facts example, here is a local realtor who gets it.  He has crafted a catchy, useful piece of content and placed it on his site.  Now blogs like ours are linking to it, sharing this neat list with friends and customers.  He’ll probably get 50-100 links to his site out of this, just as we linked to him at the top of this post.  And that boost he gets in the search engines is going to help him sell more houses… I guarantee it.  This kind of quality “linkbait” (site content that is “fishing” for links from other sites) can singlehandedly lift a site in the rankings, even when no on-site optimization is being done.

Those links will cause the search engines to see his site as a valuable one–one that other sites see as an authority.  A link to a site is a sign of trust.  Get enough signs of trust, and your site starts ranking better.  A lot better.

Keystone has dabbled for a while in this kind of content creation and viral marketing consulting.  And we’re being asked about it more and more.  We’d love to talk to you about it, should you have an interest.  It can boost your company’s profile in the search engines–and trust me, search engines are only going to become more important to the success of your website.

Let us know if you have an interest in some of our viral marketing ideas.  We like being creative, especially when it can dramatically help your business.