Videos Inside Google Ads

This is a huge development.  Huge.

Google is quietly testing some videos inside their Sponsored Listings (commonly referred to as Google Ads).  The search advertising system, called Adwords, has long been text-only.  However, in a bid to get Hollywood movie studios on board with search ads, Google has created a way for videos to be added.

Try this… Google the word “extract” (or just click here).  You should see a Sponsored Listing with the title “Extract Movie Trailer.”  It might look like the screenshot below:

Click the “+” below the text portion of the ad, and you’ll see a video player expand and start playing the trailer automatically.  Sweet!!

Video is far more engaging to users than text, that’s been fairly well proven, and it can greatly increase your chances of converting that user into a customer.

Currently the program is an invite-only affair, meaning you can’t have videos in your own ads just yet.  But there’s no doubt whatsoever that this will eventually roll out to everyone.  And I promise you that it’s the wave of the future in search engine advertising.  There will soon come a day when nearly every Adwords ad contains a video, and those that do not will be entirely ineffective.

This is a game-changer, and the Adwords world may never be the same.