Posted by Angela | 0 Comments

Just Born – New Benefit Brokers, LLC, Site &...

We just recently launched the new Benefit Brokers’ Website created by our design team. The Benefit Brokers of Nashville, TN, wanted an informative and fresh site that would be easy to navigate. The Benefit Brokers focus on the quality of their services and their customer relationships. Helping a company sort out benefit opportunities for its employees is what they do best. Their site lists the many group insurance services and tax advantage plans they offer, as well as tons of outside resources.

Check out their new Website at TheBenefitBrokers.Com.

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Posted by Jeremy Scott | 2 Comments

Just Born: J. David Wicker Law

J. David Wicker is a Nashville-based attorney, focusing on criminal defense and domestic law. Mr. Wicker wanted a website that would highlight his experience and his passion for the law.

From the website:

David Wicker is committed to fighting for you and protecting your rights and interests. Mr. Wicker is equally committed to providing client-centered service. The majority of his clients come to him through referrals from past and current clients, friends, and associates because of his dedication to his clients and his determination to provide superior representation to the residents of Tennessee.

We found Mr. Wicker to be a particularly easy client to work with.  We also enjoyed creating a unique look and feel (for us) that incorporated his likeness into an understated, yet classy design.

We hope you’ll check out his site when you have the time at JDavidWicker.com.

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Posted by Jeremy Scott | 14 Comments

Guerrilla Search Engine Marketing–Golf Ball ...

Myself and several of my co-workers had the privilege of playing in Monday’s Hendersonville Chamber of Commerce Golf Tournament at the Bluegrass Country Club.

The weather was perfect, the golfers were jovial, and the birdies were flowing–for some teams more than others.

Any of you who participated in the tournament have probably already heard about our guerrilla marketing golf balls. For the rest of you, here’s the Cliff’s Notes version:

See, one of our fastest growing services is Search Engine Optimization–or, helping websites rank better on Google.  And we wanted to highlight that service to a tournament field filled with our core demographic… small business owners.  So we conceived of and designed some specialty golf balls. They were really nice golf balls, some of the nicest Nike makes. On one side we printed our logo, and on the other side was a catchy marketing message:

“Finding golf balls is easy. Finding your website on Google is hard. We can help. FoundGolfBall.com“

At 8:30, an hour or so before the groups all teed off, Eric and I hopped in one of the spare golf carts and headed out. We drove the whole course, “losing” 7 or 8 of our special guerrilla golf balls on each and every hole. Some were “lost” in the rough. Some were “lost” in the sand traps or near the edges of water hazards. Others were “lost” in the trees and wooded areas. Heck, we even managed to “lose” a few on or near the green on several holes.

The idea was that golfers are always on the lookout for free golf balls. Anytime a golfer hits a ball into the woods and stumbles upon another ball that someone else lost… it makes that bad shot just a little easier to take, because now he got a free golf ball out of the deal.

So we assumed that our Found Golf Balls would be found… often.

Anyone whose interest was piqued went home Monday evening and typed into their Internet Explorer address bar the website URL printed on the ball: FoundGolfBall.com, which took them to this page here on our website.

There they learned that the ball itself was a coupon, good for one free hour of Search Engine consulting with one of our Search experts (a $100 value). We’ve already had a few people email or call to take advantage of that offer.

What’s even more fascinating is the requests we’ve gotten to give estimates on recreating this Found Golf Ball promotion for our clients. Guess we should have seen that coming, as there were plenty of folks talking about it at the tournament’s reception.

So we’ve put together a nice, affordable package for any small business owners who want to make the biggest sponsorship splash of your next corporate golf tournament:

• 2-4 hours consulting time with our concept team. We’ll help you pick the perfect marketing angle and slogan for your guerilla golf balls
• 144 custom printed Nike golf balls
• A free web page to promote a specific service, product, special offer, or just your business in general. We’ll print the FoundGolfBall.com URL and a promo code on the ball, and anyone who visits the site and types in the code will be redirected to your special promotional page. This includes hosting and web design
• A handy PDF guide we authored with special instructions, tips, tricks, and suggestions to help make your golf ball promotion a rousing success

There isn’t a business or industry that these golf balls can’t help promote. Here are some examples:

Churches: “If only peace was as easy to find as this golf ball. Come join us on the journey at First Community Church.”

Golf Instructors: “If you were a better golfer, you probably wouldn’t have found this ball.”

CPAs: “Finding a CPA is like finding this golf ball… easy. Finding a CPA you can trust? Now that’s hard.”

So on and so forth. You see where we’re going here… any business can take this novel approach to marketing and, with the right guidance, come up with the perfect slogan.

Sure, you can sponsor the par-3 17th hole, like you do every year, and sit there giving away bottled water… like you do every year.

OR… you can do something that’s truly unique and totally memorable with the Found Golf Ball promotion from Keystone Business Solutions. Make a lasting impression on the CEOs and decision makers of local businesses in your area, and have some fun with it at the same time.

Give us a shout today to find out what it might take to get the ball rolling on your own amazing golf ball promotion.

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Posted by Jeremy Scott | 0 Comments

Just Born, YWCANashville.com

YWCA Nashville is a local nonprofit organization dedicated to erasing racism and empowering the women of Middle Tennessee. They offer employment and career assistance as well as a wide array of educational opportunities. From their website:

Day after day. Year after year. For women and children caught
in multi-generational cycles of poverty and abuse, violence is
as familiar as their own skin. At the YWCA of Nashville and
Middle Tennessee, we’re here to help people transform their
lives through safety, counseling and education services. We
understand the cycles of abuse, poverty and racism – and work
to eliminate them through empowerment.

We have had a great time meeting and working with the staff at YWCA Nashville. They asked us to design a website that would be clean and crisp and would speak to the empowerment of women. It’s modern and bold, yet simple in layout and easy to navigate. Pay them a virtual visit at YWCANashville.com.

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Posted by Jeremy Scott | 7 Comments

Nashville Computer Recycling

We frequently get questions from clients about recycling options for their old computers and computer parts. A lot of people don’t want to just throw something away if any part of it is useful to others. Some folks just don’t want to add to the landfill pile.

Regardless, the Tennessean has an excellent write-up today on some various computer recycling options for those living in Nashville and Middle Tennessee, and it’s definitely worth bookmarking for future reference.

They highlight that Dell, together with Metro Public Works, is hosting a computer recycling event this Saturday at the Nashville Dell Campus. From 10:00am to 4:00pm, Dell will take your old computers and, in return, will give you a free tree–a tiny sapling you can plant in your yard. Neat!

If you can’t make that event, there are a number of local organizations that recycle, resell, or refurbish old comptuers. Among the other options mentioned in the article:

Costco

Metro’s East Convenience Center

Born Again Technologies

Salvation Army

Goodwill

FreeCycle.com

Thrift Smart

Check out the entire article here. Special bonus: The article quotes Catherine Mahew of the Community Resrouce Center–who also happens to be a Keystone client. How’s that for tying things up with a nice little bow?

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