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	<title>keystone blog &#187; Feeding America</title>
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		<title>Microsoft&#8217;s New Tactics</title>
		<link>http://blog.kbsweb.com/microsofts-new-tactics/</link>
		<comments>http://blog.kbsweb.com/microsofts-new-tactics/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 21:10:21 +0000</pubDate>
		<dc:creator>Angela</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Feeding America]]></category>
		<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://blog.kbsweb.com/?p=687</guid>
		<description><![CDATA[Microsoft&#8217;s attempts at advertising Internet Explorer obviously aren&#8217;t doing the trick if they are reduced to attracting customers through empty promises. Just a week ago, Microsoft announced a new campaign to donate ten meals to Feeding America with every download of Internet Explorer 8. The promise bought them advertisement and an angel halo. The ad [...]]]></description>
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<p>Microsoft&#8217;s attempts at advertising Internet Explorer obviously aren&#8217;t doing the trick if they are reduced to attracting customers through empty promises. Just a week ago, Microsoft <a href="http://windowsteamblog.com/blogs/windowsexperience/archive/2009/06/10/download-internet-explorer-8-amp-help-fight-hunger.aspx">announced</a> a new campaign to <a href="http://www.browserforthebetter.com/index-htm.html#getie8:0yXz14NP36b">donate ten meals to Feeding America</a> with every download of Internet Explorer 8. The promise bought them advertisement and an <a href="http://www.techcrunch.com/2009/06/14/microsoft-has-found-the-cheapest-meals-in-america-or-is-just-cheap/">angel halo</a>.</p>
<p>The ad promised that with one download, you would be responsible for the donation of ten meals to the charity of Feeding America. That sounds like a great promise! Definitely easy and rewarding. However, when you read the fine print on the rules of the promotion, it says that with one download, Microsoft will donate $1.15 and only up to $1 million. Yes, one million dollars would be great, but $1.15 does <em><span style="text-decoration: underline;">not</span> </em>buy ten meals. Probably not even one.</p>
<p>The Feeding America promotion must have not been very successful&#8230; at least not in Australia. Microsoft is focusing on <a href="http://www.microsoft.com/australia/ie8/competition/">a new promotional &#8220;game&#8221;</a>similar to a treasure hunt. They claim to have hidden $10,000 somewhere on the Internet, but you can only find it if you&#8217;re using Internet Explorer 8. If you are the first to find the money they will notify you by email. There is still one other catch. You must be following @tengrand_IE8 on Twitter to be able to win.</p>
<p>But the best part has to be at the bottom of the page it says, &#8220;<em>Tell your friends. It&#8217;s not as stupid as it sounds.&#8221; </em>All these flaws make me question the legitimacy of this contest.</p>
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