Posted by Angela | 0 Comments
Facebook Vs. LinkedIn: Best of Both Worlds
Since we posted our favorite online tools article we have received a lot of negative feedback regarding our choices for the least favorite tools. So I am going to take back a few on that list for just a moment and tell you how to properly use two of them to better your business.
Facebook is for a business, a full business. 
You can’t make a personal Facebook page and expect to get any business related offers or chat started. If you do want to impact Facebook on behalf of your whole business, you should look into creating a Fan Page. Facebook is a social website, not a business-professional website so this is the only way to draw a line between business and personal life.
If you want to create a Fan Page you can do so here. A Fan Page needs to be updated regularly and house plenty of information for Facebook users to understand what your business does. Take advantage of the “Info” tab on your page and list what services you offer. The last thing you want is for a potential customer to leave your page because they didn’t understand your message. Also, be sure you have your website URL listed somewhere convenient. The main point of the Fan Page is to drive traffic to your website. Other good things to list are the office address, a phone number, and hours of operation. You also have the option to upload photos just like on a personal Facebook page. I would definitely utilize that aspect of the page as well. This is where you can show some personality or maybe show off some of your best work. Pictures of employees make the company more personal and pictures of your work show viewers that you are good at what you do. Check out our Facebook page if you want an example.
I mentioned briefly that a Facebook page needs to be updated regularly, but now I’ll stress my point. By updating regularly, you are drawing the viewer in. You are keeping things interesting. Maybe link to a blog post, or write a small update about a new service you offer, or even something about your latest work like, “Just finished the Ramsey job! Great work everyone and thanks for the team effort!” To engage your audience, you could also make it a point to have some kind of weekly contest or question. Maybe ask your fans what questions they have about computers (an example appropriate for Keystone). Then take your favorite answer and write a blog post answering it. The more you involve other Facebook users, the better.
LinkedIn, on the other hand, is for the individual.
You create an individual, personal account where you represent your business. You can connect to others who work with you but the focus of this networking site is completely individual. By making business contacts (equivalent to “friending” on Facebook) you expand your influence; so the more connections you make, the better. When you have significant news, update your profile and all your contacts will see the update in their news feed.
Don’t be afraid to connect with people. Connect to anyone you have ever worked with and anyone who you have ever worked for. Connect with people who you could imagine needing your services. Maybe I find a young man trying to promote his start-up. I design websites and think I could definitely help him get some attention, so I connect to him. Just be careful to not get too random with your connecting decisions. Get too aggressive and people brush you off like a spam email. Here’s an article that describes more ways to make the most of LinkedIn.
For an individual with a start-up company, an unemployed individual, someone who works for himself, or any small business entrepreneur, LinkedIn is an excellent tool. These individuals just need to be familiar with the system and how to get the most out of LinkedIn.
Personally, I think LinkedIn is more for the entrepreneur and Facebook for the larger business or company. The main difference between the two are intentions. LinkedIn is made up of people who are purposely interested in making business connections, while Facebook is made up of people interested in socializing with some businesses thrown in trying to grab their attention. While Facebook provides a larger pool of potential customers with over 500 million users, its users may not want your business updates as distractions. LinkedIn users know what they’re getting into. They know it is going to be work chit chat 24/7 on that website. So take your pick and good luck in your ventures.
Read MorePosted by Angela | 0 Comments
Facebook’s Asking Questions
Facebook has a way of balancing good and bad… or maybe I should say distracting us with something good when something bad is actually happening. With all the privacy uproar going on recently, Facebook has just come out with a pretty cool, new feature to make us forgive them.
Similar to Yahoo! Answers, Facebook Questions lets you ask a question about anything and direct it toward your Facebook community. There will be a new “Ask Question” button on the homepage that gives you easy access to the Questions feature. Even though this sounds an awfully lot like Yahoo! Answers, there are a few characteristics to set it apart.
Let’s say you have a picture of the amazing cake at a party you recently attended. And man, you really liked that cake. But you wish you had the recipe… Well you can post the picture of the awesome cake on your Facebook with a question attached like “Did anyone get the recipe to this delicious confection?” Maybe the host of the party will let you in on their culinary home run. This scenario leads me to think of other examples that might be in the future of this feature. Think Texts from Last Night meets Facebook… Eek!
Anyway, another advantage of this Q&A is the large pool of voters you’ll have. Asking an opinion question like “Should I go see Inception? Or save my $10?” I know, I know. I don’t see how you’d get two sides to that argument either. However, asking any kind of multiple answer question on Facebook will allow you to do a little polling. Facebook has 500 million users, remember? That is quite a sampling pool to pull your conclusions out of.
You can also use the Facebook tagging feature within questions maybe to direct your question at someone specific or to narrow your audience (or to compare cuteness of friends). Facebook also allows you to follow a question from its birth to its end. That way you’re not left wondering forever what the answer was. You will also be able to browse through Facebook questions by category. Categories have to do with the topic of the question. Or questions can be sorted by author.
Happy Facebook questioning!
Read MorePosted by Angela | 2 Comments
The Best and Worst of Online Tools
We took an office-wide survey of most useful, and un-useful, Internet tools to provide you, the reader, with a reliable reference list of online tools. These tools are mostly free downloads and are only a click away.
Keystone’s Favorite Web Tools:
Netvibes – Part RSS reader, part start page, Netvibes gathers the feeds of all your favorite websites together in one place so you can instantly see new reading material without clicking through bookmarked sites. Netvibes also acts as a home page that you can customize to show only what you want to see. You can add a weather widget, your Twitter feed, a Facebook feed, email widget, etc. It provides one-stop-shopping for your Internet news needs.
WuFoo – This form builder is not a free service but takes the hassle out of online forms. They offer all kinds of tools around a basic form building outline. Wufoo can even provide payment integration into your form.
TweetDeck – One of my personal favorites, TweetDeck is a Twitter management tool that allows you to update your Twitter and spread that update across Facebook, LinkedIn, GoogleBuzz, Foursquare and more. This is a great tool for any business trying to break into social media marketing. It puts all of your social media on one platform.
Flickr – Flickr is a free photo hosting service to store your photos and edit them with Picnik online. Flickr also allows for photo sharing and it’s all free.
FileZilla – Free FTP program to transfer files from one computer to another through the Internet. Easy and free, this FTP program is perfect for a quick file transfer.
Support Details – SupportDetails is a very helpful service that instantly tells you the specs about your computer that your tech will need to know. For example, it will tell you what your operating system is, DNS stuff, etc. Not free, but awesome. It provides information on domain names and domain records as well.
PopScreen - This video bookmarking service lets you sign up and drag the PopScreen icon to the top of your browser… Then, whenever you see a video you like that you want to watch again later, just click that browser button and it’s added to your bookmark list. Outstanding.
Tumblr - Blogging boiled down to its simplest form. Also, the Tumblr community allows users to “reblog” any Tumblr post they like and it will appear on their own blog. Then you can view most “Tumbled” blog posts of the day or week, etc. Also, with tons of smartphone apps, your tumblelog can be updated very easily from your phone.
Google products – Google products include mostly free products and services that are as good or better than competitors that cost money. Analytics for site stats. Checkout for online payments that has special . Calendar (with sharing). Gmail (kicks all other free email’s butts). And gTalk for inter-office text, voice, or video chatting.
AdBlock Plus – AdBlock Plus is a Firefox extension that detects and then blocks ads on web pages.
Pandora – It is just fantastic. Lets you listen to the music that you really want to hear by creating personalized radio stations. Not only is Pandora free, it also suggests other music you might not have heard before.
Hulu – Hulu may not be the best for your workday, but we couldn’t forget it in our favorite online tools. Hulu gives access to online TV show streaming and some videos for free.
YouTube - YouTube might be more of a distraction for some of your fellow co-workers, but we think it deserves “best online tool” status. Not only does YouTube have tons of entertaining, random vidoes, but it also has tutorials and informative videos on almost any topic. Try your favorite video in XL.
WordPress – WordPress is free blogging software that is robust, always improving, and feature-rich. Plus it’s very easy to figure out.
Keystone’s Least Favorite Web Tools:
StumbleUpon – StumbleUpon is a Firefox extension that shows you random web pages based on the category of pages you choose. You can vote each page up or down and eventually, you’re on there so often that it begins to know what kinds of random sites you like to look at. We think this tool is entertaining if you like looking at random pages of the Internet, but it’s mostly just a time-waster.
Foursquare - What’s the point of “checking in” at different locations? So people know where you are every second of the day? We think Foursquare and any other mobile “check-in” service is a little too stalker enabling for our business.
LinkedIn - Even though most of us have one, LinkedIn has provided very little results for us. Twitter and Facebook are starting to provide more business connections than the “professional network” that is LinkedIn.
Delicious - This bookmark manager is good for scoping out the hottest websites right now, but not one we’re going to sign up for. It may be good for organizing bookmarks if you can’t organize your own bookmarks, but we don’t like the idea of other people looking through our bookmarks.
Yammer – Yammer is just like Twitter, a micro-blogging social network, except just within your company. This might sound like a great, innovative idea to some people, but we think Yammer is just unnecessary. Why would you update your Yammer when you could just send a gTalk to someone across the office in real time? For Yammer to be successful, all your co-workers must be logged in on all workdays, and that is just unrealistic.
Facebook - Now, we don’t all agree that Facebook is a “Least Favorite” (uhum, I do not agree that it is a “Least Favorite”) but I’ve been out-voted. Facebook has turned into more hassle than it’s worth. All the security setting, ads, and constant updating make Facebook not worth the work to some businesses.
We hope you will try out some of our favorites, especially if you’ve never experienced them before. If you have any suggestions or objections, you can email your comments here.
Read MoreFacebook on a Forty Foot Screen
I went to see Inception over the weekend (which was amazing, by the way) and was pleasantly surprised when The Social Network trailer came on.
Like Facebook, the movie has generated a lot of attention in a very short time. Maybe it got that attention because it’s about Facebook and Facebook is pretty popular (500 million popular), maybe it is because David Finch (director of Se7en, Fight Club, The Curious Case of Benjamin Button, among others) is the director, maybe it’s because Nine Inch Nails’ Trent Reznor is doing all the music, maybe it’s because Justin Timberlake plays a lead role and all the old N’Sync fans are still secretly in love with him, or maybe it’s because the trailer makes it look so awesome.
The plot surrounds Mark Zuckerberg’s journey and struggle to the top, revealing all the litigation that ensued when the original creation team split ways. I’ll be honest, when I first heard there was going to be a movie about Facebook I thought it would definitely be lame. However, because all the people creating the movie are so talented, they will prevent it from being a total flop. The trailer and the tag line, “You don’t get to 500 million friends without making a few enemies,” tell me this movie will be pretty awesome. Here is one of the newest trailers for the movie. After you watch it, you’ll see what I’m talking about.
With almost 1% of all Internet activity dedicated to Facebook, the turnout for the movie should be impressive. Be prepared; it’s supposed to hit theaters October 1st, 2010.
Read MorePosted by Angela | 0 Comments
A New Facebook Scam
There have been many obvious scams going around Facebook lately. These scams usually come in wall posts and are from a friend that you never talk to or talk about some product you’ve never heard of, stuff like that. However, there is a new one taking over that is not so obviously scam-like.
The new scam starts with someone writing on your wall something like, “I am part of the 98.0% of people that are NEVER gonna drink Coca Cola again after this HORRIFIC video,” followed by a link to some obscure website like TruthAboutCoke.us.
The you think, “Wow. I drink five Cokes a day. I should probably watch this video,” so you click on the link (That’s mistake #1). Then you find yourself on a page where it is asking you to forward the video to all your friends (a common occurrence on Facebook), so you click the little link in the corner that says “Skip This Ad,” (Mistake #2). The you are taken to a page with a poll. But this poll asks for all your personal information like login name and password. Giving the “poll” your login information is mistake #3.
I understand that many Facebook add-ons ask for your login information to connect back to your Facebook page. However, you need to make sure that the URL begins with “https://” instead of just “http://.” That extra “s” tells you the page is secure and no one will steal your information.
When they ask you to forward the video to your friends is when you should question if the link is a scam. A link to a video should take you straight to YouTube or some other video viewing site. Then when they ask for your login information, there needs to be giant red flags popping up in your head! That’s when you need to check the URL, see if it is a secure site, and when it’s not, exit immediately.
If you have already become victim to this scam try following these steps provided by the Facebook Security Team,
Read More“If your account has been taken over and used to send spam, you should follow these steps immediately:
Reset your Facebook password. You can do this by clicking the “Forgot your password?” link on the login page or by going to the Account Settings page once logged in
If you can’t reset your password because the email address you use to log in has changed, or if your account has been disabled, contact us.
Make sure you have up-to-date security software on your computer, run a scan, and remove any malicious files. If you don’t do this, and your computer is infected, your account may be taken over again. If you don’t yet have protection for your computer, you can download a complimentary six-month subscription of McAfee security software. Learn more on the Protect Your PC tab.”