Posted by Angela in Internet | 0 Comments
Online Shopping Success this Holiday Season
With today’s economy, it is amazing to find out that online shopping was at its highest this holiday season. Maybe the convenience of e-commerce has finally made an impression on holiday shoppers.
According to ComScore, online spending rose to $27 billion as compared to the $25 billion spent last year. That’s a 5% increase between November 1st and December 24th. Not only did online spending rise, but customer satisfaction rose as well. A survey conducted by ForeSeeindicated that overall satisfaction of customers rose to 79%, which is the highest it has been since 2001. The most satisfying e-commerce site in the survey was Amazon (for the second year in a row) with a score of 87 out of 100. Other top runners included Netflix, Apple, and Newegg.com. ForeSee also reported the most improved online shopping sites, which included Macy’s, Gap, and HSN.
The New York Times gives a few pointers on how to improve an e-commerce site. They say the most important quality in a shopping website is guaranteeing a smooth and speedy checkout for the customer. Anyone who has shopped online will agree that if a certain website is not loading properly or being very slow during the checkout process, it makes you a little nervous. You are trusting this site with your credit card number and you definitely don’t want to have to hit the refresh button and end up with two of the same order. Simply lowering prices won’t increase sales if your site needs to be refreshed every two minutes.
Personally, this online shopping increase doesn’t surprise me. Even though the economy has struggled this year, e-commerce sites provide convenience and allow a shopper to avoid the crowds at the mall. The Internet is being integrated into more and more aspects of our lives, shopping is only one of these aspects.
