Keystone Blog

Papa Johns announced recently that they have made over $1 Billion from online pizza sales since they introduced the ability to order a pizza via the Internet.

I can just see John from those Papa Johns commercials, doing his best Dr. Evil impression:  “One… Billion… Dollars.”

That is a heck of a lot of pizza, too.  If you figure $12 bucks a pie, that works out to about 83 Million pizzas.

Now, it’s probably not going to be easy for you to start a pizza website and make that kind of cash.  For starters, you’d need a network of brick-and-mortar pizza shops across the US to be able to fill the online orders… and Papa Johns had that built in before they started.

But man, who knew that you could make that kind of money from a pizza website?

They’re on a torrid pace, too, and will make their next $1 Billion in half the time it took to make their first.  From the article:

“It took us seven years to reach our first billion in online sales, and at our current pace and growth rate it will take us less than three years to hit our next billion,” said Jim Ensign, vice president of marketing communications at Papa John’s.

It would be interesting to see how much of this online revenue is new, as opposed to coming from customers who were already buying pizza in the traditional method. I imagine there’s more new business there than you might think, simply because they’ve made the ordering process so convenient.

Almost all the major pizza chains have online ordering capabilities now, and most even let you order via text message… making pizza an impulse-buy item more and more everyday.  Pretty soon I expect to be able to order a pie by merely thinking about a warm, delicious pizza.  Until then… online or text ordering is the fastest method available.