Microsoft Will Pay You To Use Live Search

Microsoft will pay you to use their Live Search.  Well… sort of.

Today Microsoft unveiled a new incentive to use their Live Search for your online shopping search needs:  cash back.

The big M will pay you cash back from purchases you make after searching for the products on their search engine.  So… you want a pair of shoes, you search for shoes at Live Search, click through to a product you find in the listings, and make a purchase… then you’ll get cash back.

From the article:

Products found during a search eligible for a rebate are denoted with a gold coin icon with a U.S. dollar sign in the center. The rebate is based on a percentage of the purchase price and is determined by the advertiser.

So it’s the advertiser paying the cash back, not Microsoft.  And looks like the amount you get back will vary from product to product and advertiser to advertiser.

But it’s still an interesting idea.  What Microsoft has done, really, is turn themselves into one huge affiliate network.  They don’t lose any money out of pocket for the rebates, and the system will theoretically bring them more search traffic.  Win win for Gates and Co.

Some other things to be aware of:

Shoppers must set up a Microsoft cashback account, where the rebate money is held. When the amount reaches $5, Microsoft will either mail a check or transfer the money to a PayPal account or bank account.

So, you have to sign up for an account… no biggie, I guess.  Other than that… you just shop online as usual, only using Microsoft as your shopping search portal.  It’s all going to hinge on whether or not people can find what they’re looking for with Live Search.

There may be other engines out there that handle shopping queries better–I really don’t know.  Of course, if none of the products I want to buy are being offered as part of the CashBack program by advertisers, then it won’t do me any good.

Hmmm, I wonder what happens if I search for operating systems like Vista… will Microsoft be a partner advertiser in their own cash back scheme?

Interesting concept here–definitely a move to try and grab some of Google’s traffic.  We’ll keep an eye on it and let you know how it performs.

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