Posted by Jeremy Scott in Internet, Keystone Business Solutions, Search | 0 Comments
Keystone’s Resident Search Engine Expert Gets More Experty
One of the most high-profile and highly respected search engine consultant firms in the US is SEOmoz in Seattle. They have built a business out of consulting with and advising other search engine experts such as myself. I am a Pro member at their site, which gives me access to some wonderful tools and insider knowledge.
Last week, SEOmoz hosted an Expert Training Seminar on search–advanced tactics and cutting edge thinking. So for three days, yours truly was in Seattle, soaking up as much knowledge as possible.
I met a ton of people to network with, but more importantly, I learned a TON. The world of search engines changes every day and is constantly in flux. To be in a room with 150 of the top search engine consultants, all of us learning from the cream of the crop of search experts, was an experience worth every penny (and then some). It was even worth the five hour flight on Southwest, with minimal leg room.
In terms of specifics, a lot was made about viral marketing and developing outstanding content, and how drastically your search rankings can climb with the right piece of catchy content. We also talked at length about search engine work for small businesses, how social networking sites like Facebook and MySpace can impact your visibility, the importance of online reputation management, and so much more.
The point of all this is to remind you that we here at Keystone are never satisfied with our level of knowledge and understanding. As the technology world continues to stretch and grow and reshape itself, we’ll be doing all we can to stay up to date on what’s new, so that your business can stay ahead of the trend. Give me a shout if you’d like to learn more about the latest trends and tactics in the world of search engine optimization, and how I can use what I’ve learned to help your website rank better on Google.
Oh, and Seattle is definitely one of the coolest cities I’ve ever seen. I highly recommend visiting. There’s beautiful scenery, temperate weather, and plenty to do. Here’s a photo I snapped on one of my morning walks from the hotel to the conference location, with a temperature of 64 degrees in the middle of August:
