Posted by Jeremy Scott in Uncategorized | 0 Comments
Google Releases Search Volume Data to Adwords Customers
It’s a very Google day here at the Keystone Blog. First we had the announcement of Google’s Second Life competitor, Lively. Now we have news that Adwords customers are about to get a lot more useful search data to help with targeting their ads.
Adwords is Google’s advertising system for placing keyword-targeted ads among the search results–usually at the top or to the right, and always marked “Sponsored Links.”
Previously, Adwords had an “estimator” that served as a very rough guide to advertisers in picking the keywords for which they wanted their ad to show.
Now, however, Google will begin sharing actual search volume data on specific keywords–showing customers how many searches in a month or a year were performed for a proposed keyword phrase.
Google promises that this move will help advertisers more accurately target their ads to the right potential customers, and it’s hard to see where that’s not going to be the case.
If you have flirted with Adwords before, but never gave it a try, it can be a powerful driver of traffic to your website. You only pay when your ads are clicked, which delivers the customer directly to your website–and all that only after they’ve searched for keywords you identified as important to you. So it’s a lot more targeted than, say, a billboard on the side of the road.
And people are turning to search engines more frequently than they are to phone books these days. Adwords is a fantastic way to reach potential customers that you might currently be missing out on.
We can help you understand Adwords, as we have lots of experience with it–we can even manage your Adwords campaign for you, which you can read more about here.
