Everyone's Buying Everyone Else Today

In the world of Technology and the Internet, mergers and acquisitions are fairly commonplace. You won’t hear about most of them, because the lion’s share are concerning companies and services you probably haven’t heard of.

Every once in a while, though, there’s a “Google Buys YouTube” or a “Microsoft Makes Bid for Yahoo” story that sort of grabs everyone’s attention.

Today there were three major acquisitions in the world of tech.

Now, I’m sure you’ve heard of Dictionary.com, as most moderate Internet users have. So that’s kind of an interesting purchase.

The Comcast deal is surprising, considering that no one in my office could even tell me what Plaxo is or what they do. Plaxo is a “social contact list” service that promises to help you “stay in touch with the people you care about most.” It’s kind of a mash-up of your address books and all your favorite websites.

The CBS/C|Net deal is the most astounding to me, purely from a dollar amount standpoint. $1.8 Billion is a heck of a lot of money for a site that offers tech news and reviews. Granted, C|Net has a stellar reputation, and is one of the most cited sources for Tech news on the web.

That being said… how many of you reading this recognized the name C|Net? It’s kind of amazing that a website you’ve never heard of is worth as much as a small country, isn’t it? Now I know that the bulk of our readers, while Internet-savvy, are not as plugged in to the latest services and hot companies online–hey, you’re busy running your small business. We get that. That’s why we’re here to keep you abreast of what’s going on.

But even if their business name doesn’t ring a bell, some of their subsidiary companies probably will:

CNet is an early pioneer in the Internet, and now includes a large stable of businesses in the entertainment, news and music areas such as ZDNet, GameSpot.com, TV.com, mp3.com.

The world wide web is a crazy place, where dollars are thrown around like candy. I’m sure next week we’ll read that Ask, CBS, and Comcast have all merged and that they’ve been bought by Google for $4.6 Quadrillion.

I’m currently trying to pinpoint exactly which website I want to buy today. Hey, why should the big guys have all the fun? I don’t have $1.8 Billion, but I have enough to buy someone’s dormant blog. Maybe I’ll do that. Or maybe we could pool our money, you and I, and buy a MySpace account or something. How much you got? I just want to get in on the action… because today is definitely THE day to buy a web property.

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