Doritos Mouse Jumping Through The Wall Commercial: Little Brother Eli Wins the Super Bowl

The Doritos commercial during the second quarter of the Super Bowl last night, where the mouse is jumping through the wall, was the perfect metaphor for the game itself.  The guy with the Doritos, the one setting the mouse trap with a tiny corner of one chip, then sitting back and stuffing his face… that guy is the Patriots.  Confident, favored, the “clear winner” before the contest begins (and he knows it). He even sets up a chair so he can sit and watch and revel in his opponent’s defeat.  

But he didn’t count on his prey, the mouse, being tougher and more prepared for this challenge than could have been expected.  Here, take a look:

See, that’s what you get when you underestimate your opponent.  The NY Giants were the bullies last night, physically dominating the Super Bowl for pretty much the entire game.  Their defensive front pushed around the Patriots offensive line from the second quarter of the game on.  I will admit that I was rooting for the Giants, but calling them the winners of the physical battle in last night’s game is not a biased statement… it’s just a fact.  They were tougher.  That was one of the greatest upsets in NFL history.

But the real Super Bowl water cooler discussion this morning in most offices won’t have anything to do with the game itself.  Instead, office workers across the country are right now debating the greatest and the worst of the Super Bowl commercials.   What’s your favorite?  If you missed any, you can go here to check them all out. 

I clearly enjoyed the Doritos mouse jumping through the wall.  It was as funny as it was unexpected.  Many seem to think the Etrade baby spitting up was great–though a little gross. 

Or how about the trailer for Pixar’s summer 2008 movie, Wall-E?  That was pretty hilarious.  And the Macy’s parade balloons chasing after the coke bottle balloon was very clever as well.  And I was also a fan of the Pepsi/Justin Timberlake commercial. 

Seems like every year, though, the sum total of commercials is underwhelming.  Why does it always feel like previous years had a better crop? 

Hmmm, now my only challenge is to find a way to relate this post to technology, since this is a technology blog and all.  Hmmm.  Well, I did watch part of the game online.  And I watched the rest of it on a flat-panel HD TV.  That’s techy, right? 

I suppose we could talk about the tasteless GoDaddy/Danica Patrick commercial, since it relates to domain purchases.  But that’s just what GoDaddy wants us to do, now isn’t it?  Each year they get racier and racier, all for the sake of the free publicity that’s generated by having a super racy ad–and look at me, contributing to it.  Sorry. 

Well, how about the Etrade commercials?  They’re about a web-based business.  That’s techy. 

Oh, who am I kidding?  I just wanted to talk a little football and share my favorite commercials from the big game.  Time will tell which is the best, as everyone goes online over the next weeks to watch the ones they liked best over and over.  This year’s winner, for me, is the Doritos mouse jumping through the wall.  Great commercial, great analogy for the way little brother Eil and the Giants won the Super Bowl. 

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