At least on the web it does. 

We’ve all seen the common Spam scams, from the Nigerian bank accounts to the pharmaceutical sales.  We’ve also probably all wondered, “Who could fall for such a thing?”  Plenty of people, according to a new report from McAfee.  The eWeek article goes on to quote McAfee’s findings:

 ”McAfee, of Santa Clara, Calif., throws around figures like these: If half of the population in the United States (about 150 million people) use e-mail on a daily basis, and if only half of them (75 million) are gullible, and only 1 percent (750,000) buy into scam-spam on a given day, and if those victims were to cough up a mere $20 per scam, the potential market amounts to $15 million a day, or $105 million per week, or nearly $5.5 billion per year in just the United States.”

Another eWeek article points out that over 400 people clicked on a recent advertisement promising to infect their virus-free PCs, which sort of proves that people will click on anything. 

So as hard as it is to believe that there are folks gullible enough to click on Spam scams, there are apparently plenty of them out there.  It’s reasonable to assume that if a scam exists (and persists), then there must be someone out there uninformed enough to fall for it.  Just be glad that you’re not one of them (we hope).