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Just Born – Stephen’s Auto Paint &...
We’ve recently developed and launched a new website for Stephen’s Auto Paint & Body in Nashville. They specialize in auto body repair and have a long tradition of guaranteeing customer satisfaction. Please check out their new website by clicking the image below:
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The Best Online Reputation Management Tool Is Rese...
Surely we’ve all read the cautionary tales about Facebook and MySpace, where someone embarrasses themselves or even loses a job because of something in appropriate they wrote or posted on their profile. It’s a pretty good rule of digital life to simply not post anything online that you’re not prepared to have the entire world see.
But even following that rule is far from any sort of guarantee that your reputation won’t be damaged. In fact, if you have an ex-customer (or ex-girlfriend for that matter) who wishes to make you look bad, there are now a variety of web services that will allow them to do just that… usually anonymously.
One popular web service for consumers to complain about mistreatment is called the Rip Off Report. It’s billed as a place to tell stories about how you were wronged as a customer–report your having been ripped off. One huge thing to be aware of with this site: they never take down reports. Their terms of service state that users can only publish true stories, and they use this as legal defense against charges of libel. So if you’re a business, and someone rips on your company on Rip Off Report–you’re mostly out of luck. You can file a rebuttal against the original complaint, but that’s all… the complaint itself, no matter how inaccurate, will never come down.
Another site with growing buzz is Yelp, a place for customers to review businesses they frequent a lot. It has come under fire lately for charges that Yelp is some kind of extortion ring–where businesses are asked to pay for premium services to have negative reviews removed.
Now there’s a new service launching in a matter of days that allows people to review other people… anonymously.
It’s going to be harder and harder to maintain an impeccable online reputation. Simply annoying your neighbor could result in an insult being posted about you online that lasts forever. And you’ll have little that you can do to repair it.
If there’s a silver lining, it’s that all businesses and individuals are facing this same scary future. And sooner or later, we’ll all have enough anonymous complaints leveled against us online that it’s simply not as big a deal as it is now.
But there are some things that you can do actively to help protect your reputation (at least partially):
- Monitor your reputation. If you don’t know what’s being said, you can’t react to it or respond in any way. Set up Google Alerts for your business name or your own personal name. Search for your company in Google News or Blog search. In other words, be proactive. You can’t fix what you don’t know about. You can’t respond, until you know there’s something out there that warrants a response.
- Get the positive word out. Again, be proactive. Publish customer testimonials on your website–change them out with new ones frequently. Get your business on Twitter, Facebook, MySpace, and more–flood the web with positive or neutral mentions of your company and it becomes that much harder for negative comments to ever be found in the first place.
- Beware cold calls. I read this article yesterday, and it scared me a little. While I have no knowledge of the situation outside of what I can read, it sounds like there may be companies out there selling “reputation management services” that are actually a scam. As the author of that article states: trustworthy reputation management companies don’t need to cold call. So be careful what you believe when someone calls you out of the blue offering to fix your online reputation–it’s entirely possible they were the ones that posted the criticism in the first place.
- Be an honest business person. I know it’s going to sound trite and over-simplified, but the single best way to avoid having negative things written about your business online is to never make your customers angry. Sure, there’s always going to be that one person who simply will not allow themselves to be happy–there are some chronic complainers out there in the world, and it can be hard to change the mind of a person like that. But through careful client selection, and a dedication to superior service… the majority of small businesses will be able to navigate the waters of online reputation management without hitting any icebergs.
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Just Born: Just4KidsTeeth.com
Just 4 Kids Teeth has been serving Hendersonville, TN, with pediatric dentistry services for over 25 years. And they’ve been Keystone clients almost as long as we’ve been in existence.
They wanted the new look of their website to reflect the jungle-themed (and quite kid-friendly) atmosphere of their waiting room. They also wanted some prominent quick-links on the home page to the most-frequently-sought information as well as to their Facebook and Twitter accounts.
We always relish the chance to update and redesign the website of an existing client because it gives us a chance to show them how quickly we learn and adapt to current design trends.
Check out the new look for the site at Just4KidsTeeth.com, which you can access by clicking the screenshot.
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Just Born: PetersonForParkinsons.org
The Peterson Foundation For Parkinsons mission is to educate and raise awareness of the devastating effects of Parkinsons Disease. They raise money for Parkinson’sresearch, education and support groups in the Middle Tennessee area and nationally.
The nonprofit was started by Nashville Predators Associate Coach Brent Peterson, who has Parkinsons.
All of our projects are important to us, but this one was especially near and dear to our hearts, as many of us in the office are fans of the Predators and have followed Mr. Peterson’s career here in Nashville. They wanted a site that would enable them to get out news and information in a timely manner, as well as serving as a bit of a clearinghouse for information about the foundation.
We invite you to visit PetersonForParkinsons.org, which you can do by clicking the screenshot, and learn more about what you can do to help the fight against Parkinsons Disease.
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Just Born: NashvilleCustomConcrete.com
Hayes Custom Concrete has been serving Middle Tennessee with quality custom concrete work for over 20 years.
Hayes provides services in masonry, stacked stone, custom concrete, decorative rocks, and concrete block work.
They came to us seeking a fresh new online presence that would provide easy access to information that customers might need while also giving them a place to highlight their fine work.
We invite you to visit their new online home at NashvilleCustomConcrete.com, or simply click the screenshot.
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