Apple and Microsoft: Head to head

Trying to steal some of Apple’s “cool flare,” Microsoft has plans of opening a store exclusively for Microsoft this fall. Featuring Windows, Microsoft Office, and Zune products (among others), the stores will try to provide the customer with a luxurious experience when buying computer products. Microsoft also says that they are purposely going to open stores in locations near already existing Apple stores. The layouts of these new stores don’t seem to be anything like an Apple store, with minimal clutter. The Microsoft stores are going to resemble something like a BestBuy, a larger space with plenty of room for products and advertising. A picture of what the stores may resemble can be found here.

Microsoft has also been trying to stifle Apple’s fire with their recent commercial featuring people looking to buy computers for less than a certain amount of money. At a recent Worldwide Partner Conference, Microsoft claimed that the commercials were making Apple a little unhappy. A statement about a direct phone call from Apple asking Microsoft to stop running the commercials is included in that meeting overview near the end.

If the phone call really did happen, it probably wasn’t as animated as the speaker at the Worldwide Partner Conference made it sound. However, just the thought of these commercials hurting Apple is all Microsoft needs to be more confident in the ads.

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