39167083.jpgI know, I know… duh! Yes, folks, here’s another finalist for Most Obvious Survey Results of the Year award.

Deloitte & Touche has released the findings of a new survey and–drumroll please–people like using cell phones, the internet, and other tech gadgets!! Look at the woman in that picture, she’s using the internet and a cell phone all at the same time!! And even the baby is wired!

Seriously, who is the genius that pitched his bosses on this survey (who then sat back in his cushy corner office for three months playing World of Warcraft)? I mean…. easiest. Job. Ever.

“Hey boss, I want to do a study on hybrid cars. You see… I think people are buying more of them today than they were ten years ago.”

“Were they even making hybrids ten years ago?”

“I doubt it. But the only way to know for sure is to perform this study.”

“Make it so. Here’s a million bucks for having the genius idea.”

Okay, okay. I’m going on and on a bit here. Sorry. I just can’t believe some of these surveys and studies get done–or that someone feels they need to be done.

Apparently, according to this Earth-shattering new report, 38% of Americans are watching TV shows online, 36% use their cell phones as entertainment devices, and 45% are creating their own online content such as a blog or a website. The degree to which Americans are “wired” has jumped 50% since the last incarnation of this survey eight months ago.

What?! They did the same survey eight months ago? Well now I’m absolutely convinced that some lucky guy has the very best job in the world. Just crank out useless surveys with obvious results year round. Whoever that dude is, he’s laughing all the way to the bank.

Did anyone really think that these results would show fewer people watching online TV, using cell phones, or creating websites? That’s what I thought.

Oh well. Thanks for letting me rant.

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