A New Way to Watch TV

Apple had a lightbulb moment about a week ago when they heard the estimated profit for online television shows and movies for 2010. Predicted to earn $1.2 billion by 2013, online movies and shows are an exponentially growing market.  Realizing the potential it has to break into this market, Apple has decided to tackle cable TV.

Alongside CBS and Disney productions, Apple wants to create a subscription based Internet TV service to compete with the cable companies. Said to be available on iPods and even Apple’s new tablet, this service will make television portable and easily accessible. The service could cost up to $30 a month for a subscription, according to Yahoo. But because of all the advantages it will provide, $30 a month isn’t all that bad, especially if the new service promises no advertisements. That’s right, no commercials!

Television is an entirely different field than what Apple is used to. And honestly, Apple isn’t used to not getting their way when it comes to new projects. They pushed the music industry into selling songs online through iTunes even though they didn’t initially want to. Network providers aren’t necessarily going to react the same way. And cable providers definitely won’t let Apple do this without putting up a fight first. The Apple Blog talks about the conflict that will ensue between Apple and cable companies if this idea becomes a reality.

Apple is just living up to all the other cross-over companies hitting up new markets, like Google when they created their own browser. No one is ever satisfied with one thing; they have to keep evolving and expanding.