Posted by Eric Jackson in Internet | 0 Comments
100% of Zero
A colleague recently forwarded a blog post from Seth Godin, a ridiculously popular and successful marketing expert. Jason (in case you were wondering who it was) reads Godin’s blog frequently. If only more people did.
The post in question deals specifically with research that finds 80% of Internet music sales revenue comes from less than 1% of songs. In other words, 52,000 songs account for 80% of all sales.
So, why am I telling you this? There is a LOT of noise out there, and I’m not talking about the other 12,948,000 songs. The web is a highly competitive environment. You’ve got to work to be found…and even harder to sell. What are you doing to promote your business on the web? SEO, blogging, social media? Anybody can have a terrible, neglected website. Do something.
